Mission and Mandates

We are committed to facilitating access to our services and serving you with courtesy, accuracy and consideration. This commitment is at the heart of our Service Statement.

In accordance with the Act respecting Access to documents held by public bodies and the Protection of personal information⁠ ⁠ and our own commitments, we protect the confidentiality of the information provided to us, and we allow such information to be disclosed only for purposes prescribed by the Act.

The SAAQ’s 2024-2027 strategic plan (PDF, 3.6 MB)⁠ (in French only) sets concrete goals for the four-year period. It is an ambitious yet realistic plan to get the SAAQ to where it wants to be in 2027.

The 2024-2027 strategic plan focuses on three key issues:

• road safety
• customer experience
• employee experience

EXPECTED OUTCOMES

Thanks to its solid team and innovative approach, the SAAQ is an effective public insurer for its customers and its partners and helps make sure everyone is involved in keeping roads safe.

Improved road safety record:

• 3.5 fatalities per 100,000 inhabitants
• 12.8 seriously injured victims per 100,000 inhabitants
• 271.3 victims with minor injuries per 100,000 inhabitants
• 29.8 victims in accidents involving heavy vehicles per 100,000 inhabitants
• 75% of Quebecers believe that their behaviours have an influence on improving the road safety record

Improved customer experience:

• Customer satisfaction rate of 8.5/10
• Partner satisfaction rate of 8.0/10
• 2.5 million SAAQclic accounts created
• Customer satisfaction rate of 8.3/10 with regard to online services

Recognized quality of employee experience:

• 80% of staff consider the SAAQ to be an employer of choice
• 80% team mobilization rate

The SAAQ is a forward-looking, committed organization that incorporates the principles of sustainable development in all its fields of activity.

Sustainable development: a part of our DNA

At the SAAQ, we recognize the impact of our decisions on society, the public and the environment. Improving our practices and promoting road safety, these are areas where sustainable development takes on its full meaning.

In road safety, the SAAQ is going green!

By encouraging responsible behaviour on the road and promoting ecodrivingEcodriving is a technique that reduces fuel consumption and premature wear of parts, such as brakes or tires, regardless of the vehicle being driven., we improve the road safety record and, in turn, lessen the social and economic consequences of traffic accidents in Québec.

At the SAAQ, we are working to reduce:

• the number of accidents and their social consequences
• health care and compensation costs and their economic consequences
• fuel consumption, greenhouse gas emissions (GGEs) and their consequences for the environment

Protect the present, ensure our future

This slogan perfectly reflects our outlook. It defines the scope of action for sustainable development and demonstrates our organization's commitment to work for the well-being of present-day Quebecers and future generations.

Protecting the present means…

• Maintaining a fair and equitable insurance plan
• Promoting road safety and responsible behaviour, including sharing the road
• Adopting preventive management for the health and safety of the our employees
• Reducing the environmental repercussions of our activities

Ensuring our future means…

• Guaranteeing that future generations have access to an equitable public insurance plan
• Making sure that responsible behaviour leads to tangible results on the road
• Making our employees aware of the importance of working within a framework of sustainable development

In our daily practices, we are reducing our ecological footprint

At the SAAQ, we have taken the initiative to:

• build the first LEEDLeadership in Energy and Environmental Design certified public building
• adopt a responsible procurement approach
• optimize the printing of paper documents
• organize activities, train employees and promote awareness among our partners by targeting specific themes
• create partnerships with social economy organizations
• efficiently manage our waste and our outdated equipment
• encourage our employees to use public and active transport

Our sustainable development action plan (PDF, 2.5 MB)⁠ (in French only) provides a detailed description our policies, objectives and actions.

The SAAQ believes in fostering and recognizing diversity. It has put in place various measures to both ensure the make-up of the organization better reflects the diversity found in Québec society, and provide services adapted to the unique needs of a diverse clientele. 

Employee diversity

By fostering hiring and onboarding practices that promote diversity, we show our commitment to creating a vibrant and open work environment.

Concret steps toward a more diverse work environment

• Ongoing efforts to make workplaces more accessible
• Employee orientation and integration materials that reflect diversity
• Diversity consulting services
• Building of unisex washrooms that promote inclusion and diversity while protecting privacy
• Adherence to equal opportunity measures that promote a broadening of horizons so that everyone can gain from a rich plurality of backgrounds and perspectives

For more information on diversity in the workplace, refer to our Carrières - Diversité⁠ ⁠ page (in French only).

Offering services to a diverse clientele

Not all our clients have the same needs. We believe that addressing our diverse clientele’s particular needs goes hand in hand with quality service.

Concret steps toward more inclusive and adapted services

• Services for newcomers available across Québec
• Interpretation services for traffic accident victims
• Sign language interpretation services for deaf people who wish to obtain a driver’s licence
• Intercultural training for people in direct contact with our clientele

The results of our activities, particularly those related to the Service Statement, are published each year in the annual report (PDF, 2.7 MB)⁠ (in French only).

In accordance with the Public Administration Act, our annual reports are tabled in the National Assembly of Québec. These reports contain, among other things, financial statements and the results concerning our commitments to providing services.

IDÉA

Distraction Campaign

• 1 Jury Favourite award – Direction – Advertising Film
• 1 Silver award – Direction – Advertising Film, craft/production
• 1 Bronze award – Video – Advertising Films – Public service, creative advertising

Speeding Campaign

• 1 Bronze award – Poster – Public service, creative advertising

Impaired Driving Campaign

• 2 Bronze awards – Creativity – Public Service, Creative Advertising and Best Use of Non-standard Methods – Non-media approach, media

Unsafe Driving Behaviours Campaign

• 1 Silver award – Audio – Radio – Public Service, Creative Advertising

EPICA AWARDS

Impaired Driving Campaign

• 1 Silver award – Direct Marketing
• 1 Bronze award – Creative Technology

MARKETING AWARDS

Impaired Driving Campaign

• 1 Merit Award – Ambient – Small Scale

GRAND INDIES AWARDS

Impaired Driving Campaign

• 1 award – Tech Innovation

APPLIED ARTS AWARDS

Drugs and Driving Campaign

• 1 award – Television, Experiential
• 1 award – Television, Copywriting
   

CLIO AWARDS

Drugs and Driving Campaign

• 2 Bronze awards - Television, Experiential, Social Media
• 2 Silver awards - Television, Public Relations, Public Service

FORMAT LIBRE

 Drugs and Driving Campaign

• 1 award – Television, Public Service

IDÉA

Driver Fatigue Campaign

• 1 Gold award - Television, Advertising Film
• 1 Silver award - Television, Artistic Direction
• 1 Bronze award - Television, Public Service

Distractions Campaign

• 1 Silver award - Television, Creativity and Brand Experience
• Drugs and Driving Campaign
• 2 Silver awards - Television, Experiential Engagement, Innovation

Speeding Campaign

• 1 Silver award - Television, Business Results and Strategy

MEDIA INNOVATION AWARDS

Drugs and Driving Campaign

• 1 Gold award - Television, Public Service
• 1 Silver award - Television, Public Service

MARKETING AWARDS

Distraction Campaign

• 1 award – Television, Public Service

CLIO CANNABIS AWARDS

Drugs and Driving Campaign

• 1 Silver award - Experiential, Activation

ART DIRECTORS OF CLUB AWARDS

Speeding campaign

• 2 Silver Cubes – Television, Innovation, Public service     
• 1 Silver Cube – Radio, Public service
• 1 Bronze Cube – Television, Innovation
• 2 Merit awards – Television, Innovative design, Experiential design

Pedestrians campaign

• 1 Bronze Cube – Television, Smart devices

APPLIED ARTS AWARDS

Speeding campaign   

• 3 awards – Television, Signage, Innovation, Public service
• 1 award – Radio, Public service

Pedestrians campaign

• 2 awards – Television, Outdoor shooting, Public service

Drinking and driving campaign

•  1 award – Poster, Public service

AToMiC AWARDS

Speeding campaign   

• 1 Gold award – Television, Best experiential engagement

CLIO AWARDS

Pedestrians campaign

• 1 Bronze Clio – Television, Public service

Speeding campaign

• 1 Bronze Clio – Television, Public service

COMMUNICATION ARTS

Distractions campaign

• Award – Television, Public service

Speeding campaign

• Award – Television, Public service
• Award – Radio, Public service

IDÉA

Speeding campaign   

• 1 Gold award – Television, Public service
• 1 Gold award – Radio, Public service
• 2 Silver awards – Television, Technological innovation, Experiential engagement

Pedestrians campaign

• 2 Bronze awards – Television, Innovative project, Artistic direction
• Drinking and driving campaign
• 1 Merit award – Television, Mérites Francopub (Office québécois de la langue française)

LONDON INTERNATIONAL AWARDS (USA)

Speeding campaign

• 1 Bronze award – Television, Public service
• 1 Bronze award – Radio, Public service

ONE SHOW AWARDS

Speeding campaign

• 2 Silver Pencil awards – Television, Innovation, Transformation
• 1 Merit award – Television, Public service
• 1 Merit award – Radio, Public service

SHOPPER INNOVATION AWARDS

Pedestrians campaign

• 1 Silver award – Television, Public service     

Speeding campaign

• 1 Silver award – Television, Public service
• 1 Bronze award – Television, Public service   

Marketing Awards

2019 Cell Phone and Texting Campaign

• Gold prize - Television Campaign, Public Service

2019 Pedestrian Safety Campaign

• Gold prize - Ambient - Large Scale, Public Service

Clio Cannabis Awards

2019 Drugs and Driving Campaign

• Gold Clio – Film/Video, Social Good

Créa 2019

2018 Cell Phone and Texting Campaign

• Grand prize – Film, Public service
• Prize – Radio, Public service

2018 Sharing the Road with Heavy Vehicles Campaign

• Grand prize - Radio, Public service
• Prize – Film, Public service

2018 Seat Belt Campaign

• Prize – Radio, Public service

2018 Pedestrian Safety Campaign

• Grand prize – Poster, Public service
• Prize – Digital, Public service

Prix Zénith – 2018 Excellence awards for government communications

2017 Cell Phone and Texting Campaign – Rouge et Or Basketball

• Communications campaign, $500,000 and under

Cannes International Festival of Creativity

2017 Cell Phone and Texting Campaign

• Bronze Lion – Film Lions: Corporate Social Responsibility

Act responsible

2017 Drugs and Driving Campaign

• Prize - Education

Créa 2018

2017 Drugs and Driving Campaign

• Grand prize – Radio, Public service
• Prize – Film, Public service
• Prize – Digital, Public service
• Prize – Print Ad, Public service
• Prize – Poster, Public service
• Prize – Integrated campaign

2017 Courtesy and Sharing the Road

• Prize – Film, Public service
• Prize – Radio, Public service
• Prize – Digital, Public service

2017 Cell phone and Texting Campaign

• Prize – Film, Public service
• Prize – Digital, Public service

2017 Cell Phone and Texting Campaign – Rouge et Or Basketball

• Grand prize – Digital, Public service

The one club's one show

2017 Cell phone and Texting Campaign

• One Merit : Television / Short Form - Single

Prix Zénith – 2017 Excellence awards for government communications

2016 Drinking and Driving Regional Campaign

• Communications campaign, $500,000 and under

Cannes International Festival of Creativity

2016 Cell Phone and Texting Campaign

• Bronze Lion – Film Lions: Corporate Social Responsibility

Créa 2017

2016 Cell Phone and Texting Campaign

• Grand prize – Film, Public Services
• Prize – Promotional application or microsite
• Prize – Radio, Public Services

2016 Courtesy and Sharing the Road Campaign

• Grand prize – Radio, Public Services

2015-2016 Winter Driving Campaign

• Prize – Radio, Public Services
• Prize – Radio, Public Services 

2016 Drinking and Driving Campaign

• Prize – Digital, Public Services 

2016 Motorcycle Safety Campaign

• Prize – Films, Public Service

Marketing Awards

2016 Cell Phone and Texting Campaign

• “Snicker” TV Commercial: Gold – Television Campaign
• “LOL” Radio Ad: Silver – Radio Campaign

Crystal Awards

2016 Cell Phone and Texting Campaign

• “LOL” Radio Ad: Gold Crystal and Platinum Crystal

Applied Arts Awards

2016 Cell Phone and Texting Campaign

• “Snicker” TV Commercial: Television campaign – Public Services
• “LOL” Radio Ad: Radio Campaign – Public Services

Prix Pace Awards 2017

2016 Motorcycle Safety Campaign

• French-language TV commercials entitled "There’s a little voice inside telling you to stay alive.”

2015 Fatigue Campaign

• Grand Prize – Film, Public Service
• Grand Prize – Poster, Public Service
• Grand Prize – Print Ad, Public Service
• Prize – Poster, Public Service

2015 Drinking and Driving Campaign

• Prize – Film, Public Service
• Prize – Radio, Public Service
• Prize – Interactive, Public Service

2015 Cell Phone and Texting Campaign

• Grand Prize – Radio, Public Service
• Prize – Film, Public Service

Strat Awards

• All of the 2014 awareness campaigns: Strat Award – Sustained success

Clio Awards

• 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Clio Award – Film, Public Service

Cannes Lions International Festival of Creativity

• 2014 Texting and Driving Campaign – Radio ad entitled Gandhi: Silver Lion – Radio, Public Health & Safety
• 2014 Drinking and Driving Campaign – French-language TV commercial entitled Câble: Bronze Lion – Film, Public Health & Safety

Marketing Awards

• 2014 Texting and Driving Campaign
  • French-language TV commercial entitled Messenger: Bronze – Film Single
  • Radio ad entitled Gandhi: Bronze – Radio Single
  • Radio ads entitled Joan of Arc and Gandhi: Bronze – Radio Campaign
• 2014 Drinking and Driving Campaign
  • French-language TV commercial entitled Câble: Silver – Film Single
  • It's All Tied to One Decision awareness campaign: Bronze – Integrated
• 2014 Seat Belt Campaign
  • Radio ads entitled Buckle Up. Stay Alive.: Bronze – Radio Campaign

The One Club's One Show

• 2014 Texting and Driving Campaign
  • French-language TV commercial entitled Messenger: Bronze Pencil award
  • Radio ads entitled Joan of Arc and Gandhi: Merit award

Crystal Awards

• 2014 Texting and Driving Campaign
  • Radio ads entitled Joan of Arc and Gandhi: two gold Crystal Awards
  • Radio ad entitled Joan of Arc: best radio ad in Canada for 2014

Créa Awards

• 2014 Texting and Driving Campaign
  • Grand prize – Film, Public service
  • Grand prize – Master craftsmanship (set direction: Nicolas Monette)
  • Prize – Radio ad, Public service
  • Prize – Online ad
• 2014 Drinking and Driving Campaign
  • Prize – Film, Public service
  • Prize – Online ad
• 2014 Drugs and Driving Campaign
  • Prize – Film, Non-television
  • Prize – Online ad
• 2014 Driver Fatigue Campaign
  • 2 Prizes– Print, Public service
• 2014 Speeding Campaign
  • Prize – Film, Public service
• 2014Pedestrian Safety Campaign
  • Prize – Creativity, Non-media

Communication Arts

• 2013 Young Drivers Campaign – Victimes du silence (victims of silence) French-language awareness campaign: winner in the Environmental category

The 2015 Bessies

• 2014 Texting and Driving Campaign – French-language TV commercial entitled Messenger: Gold prize in the Public Service Advertising – Cause Marketing Single category