Awareness Campaigns

2018 Pedestrian Safety Campaign

“The damage can’t be compared”

This campaign, entitled “The Damage Can’t Be Compared,” reminds both drivers and pedestrians that, in a collision, the damage to a vehicle simply can’t compare to the injuries sustained by a pedestrian.

The ads and online clips aim to demonstrate that pedestrian safety is a responsibility shared by both drivers and pedestrians:

  • Pedestrians are vulnerable, and must therefore watch out for their own safety
  • Drivers must be prudent around pedestrians, because they are vulnerable

Tv commercial and online clip

Commercial broadcast on French-language television from October 1 to 21, 2018, and also posted on YouTube and appearing on online television from October 1 to 28, 2018

Online clip

French-language clip posted on YouTube and appearing on online television from October 1 to 28, 2018

Online and social media

Social media

Short French-language animations posted on social media from October 1 to 14, 2018

Bus shelters

French-language digital sign appearing in bus shelters on the Island of Montreal from October 1 to 28, 2018

Digital sign Piétons, évitez les distractionsDigital sign Piétons, soyez visiblesDigital sign Piétons, traversez aux intersections

The videos and radio ads on this page are provided for consultation purposes only.