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Awareness Campaigns
2018 Pedestrian Safety Campaign
“The damage can’t be compared”
This campaign, entitled “The Damage Can’t Be Compared,” reminds both drivers and pedestrians that, in a collision, the damage to a vehicle simply can’t compare to the injuries sustained by a pedestrian.
The ads and online clips aim to demonstrate that pedestrian safety is a responsibility shared by both drivers and pedestrians:
- Pedestrians are vulnerable, and must therefore watch out for their own safety
- Drivers must be prudent around pedestrians, because they are vulnerable
Tv commercial and online clip
Commercial broadcast on French-language television from October 1 to 21, 2018, and also posted on YouTube and appearing on online television from October 1 to 28, 2018
Online clip
French-language clip posted on YouTube and appearing on online television from October 1 to 28, 2018
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Traversez (crossing)
Online and social media
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Coup d’éclat (stunt)
Social media
Short French-language animations posted on social media from October 1 to 14, 2018
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Visibilité (visibility)
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Intersection (intersection)
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Distraction – piétons (distraction – pedestrians)
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Vitesse (speed)
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Céder le passage (yielding the right of way)
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Distraction – conducteurs (distraction – drivers)
Bus shelters
French-language digital sign appearing in bus shelters on the Island of Montreal from October 1 to 28, 2018
The videos and radio ads on this page are provided for consultation purposes only.