This campaign, entitled “The Damage Can’t Be Compared,” reminds both drivers and pedestrians that, in a collision, the damage to a vehicle simply can’t compare to the injuries sustained by a pedestrian.
The ads and online clips aim to demonstrate that pedestrian safety is a responsibility shared by both drivers and pedestrians:
Commercial broadcast on French-language television from October 1 to 21, 2018, and also posted on YouTube and appearing on online television from October 1 to 28, 2018
French-language clip posted on YouTube and appearing on online television from October 1 to 28, 2018
Short French-language animations posted on social media from October 1 to 14, 2018
French-language digital sign appearing in bus shelters on the Island of Montreal from October 1 to 28, 2018
The videos and radio ads on this page are provided for consultation purposes only.