The 2017 campaign – “The damage can’t be compared. Please, look out for pedestrians, cyclists and motorcyclists.” – aims to remind drivers of the importance of being careful around vulnerable road users, such as pedestrians, cyclists and motorcyclists.
Motorists are responsible for adopting safe behaviour around pedestrians, cyclists and motorcyclists. In order to protect these vulnerable road users, they should:
pay close attention in order to better see motorcyclists
remain vigilant in the presence of motorcyclists, particularly in the spring, when they aren’t used to motorcycles being back on the road
keep a safe distance between themselves and motorcyclists
keep out of the motorcycle lane; motorcyclists need that lane to travel as safely as possible
make eye contact with motorcyclists, especially at intersections, which are higher-risk locations
develop an understanding of motorcycle movements and manoeuvres (e.g. motorcyclists generally keep to the left of the lane to be more visible, they are not necessarily there because they are planning to turn left)
check for cyclists before opening their doors
keep the minimum required distance when passing a cyclist (1 m in zones of 50 km/h or less, and 1.5 metres in zones of more than 50 km/h)
remain attentive at intersections and yield to cyclists on the right and before making a right turn
anticipate that cyclists sometimes have to leave the far-right side of the road to avoid debris or obstacles on the roadway
avoid honking around cyclists
expect there to be pedestrians at intersections and in vehicle blind spots
slow down and give pedestrians the right of way at intersections, crosswalks and when entering and exiting driveways
be especially alert near schools and playgrounds, as it is likely that there are child pedestrians nearby
come to a complete stop at stop lines
TV Commercials
Commercials broadcast on French-language television and online from May 8 to 28 and August 28 to September 17, 2017.
