Capitaine de bateau (captain of the ship)
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The SAAQ’s 2017 campaign – “Cannabis slows down reaction times” – aims to make drivers aware of the harmful effects that cannabis has on driving, especially when it comes to reaction times, which become longer.
Drugs were detected in the bloodstream of approximately 32% of drivers killed in a traffic accident between 2011 and 2015. Cannabis was the most frequently detected drug.
A commercial will be broadcast on French-language specialty channels, online and on social media from April 17 to May 14, 2017 and from October 23 to November 13, 2017.
Clips posted online from April 17 to May 14, 2017 and from October 23 to November 13, 2017.
An ad will be aired on Spotify (in English and in French) from April 17 to May 14, 2017 and from October 23 to November 13, 2017.
French-language banners posted online from April 17 to May 14, 2017.
Short animated clips posted on social media from April 17 to May 14, 2017.
Posters will be displayed in bars and restaurants from October 23 to November 13, 2017.
The videos and radio ads on this page are provided for consultation purposes only.