Snicker (Ricanement)
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The 2016 campaign – “When you text and drive, you just don’t care about the consequences.” – aims to remind drivers of the very real and sometimes devastating repercussions of texting at the wheel.
Commercial broadcast on French-language television from September 19 to October 16, 2016.
Ad aired on English-language radio from September 19 to October 16, 2016.
Prank ad, on French-language radio, social media and web platforms to reinforce the campaign message, “When you text and drive, you just don’t care about the consequences.”
Billboards along highways and ads on city buses across the province.
The SAAQ is continuing the promotion of its anti-texting static clings for car windows. The window cling is available at SAAQ service centres, from some road safety partners and at Familiprix stores.
Launched during the 2012 campaign, the Focus Mode application for Android devices (compatible with Android 4.0 to 6.0) blocks incoming calls and text messages and automatically sends acknowledgement of receipt-type messages to those trying to contact the driver. It can be downloaded free of charge from Google Play.
The videos and radio ads on this page are provided for consultation purposes only.