Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2016 Motorcyclists Campaign

"There’s a little voice inside telling you to stay alive."

The goal of the 2016 motorcycle safety awareness campaign is to get motorcyclists to think about how vulnerable they are and to encourage them to be careful and to adopt safe, predicable and respectful behaviour on the road. The campaign includes two French-language TV commercials on the theme “There’s a little voice inside telling you to stay alive. Ride safely,” as well as Facebook messages.

To enjoy riding a motorcycle safely, motorcyclists must be aware of the risks involved in riding a motorcycle and managing them appropriately before heading off on the road. It’s all a question of attitude, behaviour, knowledge and skills. 

TV commercials

Two commercials broadcast on French-language television from April 18 to May 15, 2016.

Facebook messages

French messages posted on Facebook from April 18 to May 15, 2016.

Du jamais-vu! De nouveaux pneus de moto 100 % antidérapants. (100% skid-proof tires)

Fou! Un nouvel asphalte révolutionnaire qui empêche les blessures à moto. (Injury-repellant asphalt)

Incroyable! Une nouvelle moto phosphorescente pour conduite de nuit. (Glow-in-the-dark motorcycle)

Print ad

French ad published in speciality magazines.

Météomédia Banners

French-language banners will appear on Météomédia’s TV, Internet and mobile platforms from July 18 to September 11, 2016.

The videos and radio ads on this page are provided for consultation purposes only.