Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2018 Seat Belt campaign

"Buckle up. In front and in back."

Every year, on average, around 30% of drivers and passengers killed in traffic accidents aboard passenger vehicles were not buckled up. This figure is even higher—37.1%—for backseat passengers.

The 2018 campaign—“Buckle up. In front and in back.”—aims to remind people of the importance of buckling up, in the front seat and the back seat.

Research shows that if all vehicle occupants buckled up, there could be 30 fewer deaths and 75 fewer seriously injured accident victims every year.

Fastening your seat belt is a simple step that can save lives!

Messages radiophoniques

Ads aired on French-language radio from March 26 to April 23, 2018, in the Chaudière-Appalaches and Centre-du-Québec regions.

Ads aired on French-language radio from March 26 to April 23, 2018, in the Chaudière-Appalaches and Centre-du-Québec regions.

Vertèbre

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Transcript : Vertèbre

Online Clips

French-language clips posted online from March 26 to April 23, 2018.

Print Ad

Print ad published in weekly newspapers in the Chaudière-Appalaches and Centre-du-Québec regions from March 26 to April 29, 2018.

Print ad showing a seat belt separating a face that is half injured and half intact. On the seatbelt is written « Attachez-vous à l’arrière comme à l’avant » (Buckle up, in front and in back).

Poster

Poster placed in restaurants and bars across Québec from March 26 to April 23, 2018.

Poster showing a seat belt separating a face that is half injured and half intact. On the seatbelt is written « Attachez-vous à l’arrière comme à l’avant » (Buckle up, in the front and in the back).

Animated Images

French-language animated images targeting drivers in the Chaudière-Appalaches and Centre-du-Québec regions posted on Facebook from March 26 to April 29, 2018.

The videos and radio ads on this page are provided for consultation purposes only.