Awareness Campaigns

2015 Drinking and Driving Campaign

“Short-Term Fun, Long-Term Consequences.”

The 2015 campaign – Short-Term Fun, Long-Term Consequences – aimed to remind drivers that a conviction for drinking and driving can place major restrictions on many aspects of a person's daily life.

Trouble getting from place to place on a daily basis, delayed plans, cancelled trips, missed job opportunities, a damaged reputation, negative perceptions of friends and family: for offending drivers and those around them, losing their driver's licence and having a criminal record can cause many limitations.

TV Commercials

Commercial broadcast on French-language television and posted online from June 1 to 28, 2015 and from November 16 to December 13, 2015.

Jambes

Commercial broadcast on specialty channels and online from November 16 to December 13, 2015.

Transcript : Jambes

Pichet

Commercial broadcast on French-language television and posted online from June 1 to 28, 2015.

Drinking and driving isn’t just dangerous – many are unaware of the limitations it can cause. That’s the message the SAAQ conveyed in its new awareness campaign.

Transcript : Pichet