Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

Cell Phone and Texting Campaign – Rouge et Or Basketball

"Text or drive. You decide."

The SAAQ is joining forces with the Rouge et Or men’s and women’s basketball teams to raise awareness among young drivers and their families about the dangers of texting and driving.

Online Clips

French-language video clip posted online and on social media starting November 13, 2017.

Digital signage

French-language animations displayed on screens and at cell phone charging stations at the PEPS during the 2017-2018 and 2018-2019 seasons.

Posters and Billboards at the Université Laval PEPS

French-language posters

Poster Texter ou conduire. Faut choisir. (girl)Affiche Texter ou conduire. Faut choisir. (boy)Poster Texter ou conduire. Faut choisir. (girl)

French-language folding billboard on the perimeter of the basketball court

Folding billboard Texter ou conduire. Faut choisir.

The videos and radio ads on this page are provided for consultation purposes only.