On ne veut pas que ça se sache. (You don’t want anyone to know.)
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The awareness campaign, entitled “Everyone knows it’s stupid to text and drive”, aims to show that texting while driving is as dangerous as it is irresponsible.
Commercial broadcast on French-language television from September 3 to 30, 2018.
Broadcast on French- and English-language radio stations from September 3 to 30, 2018.
French-language clip posted online and on social media.
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