Awareness Campaigns

2016 Courtesy and Sharing the Road Campaign

“Let’s Share the Road”

The 2016 campaign—“Let’s Share the Road”—aims to raise awareness among road users of the importance of sharing the road. Whether we are cyclists, pedestrians, motorcyclists, car drivers or heavy vehicle drivers, we all have to show courtesy on the road.

TV Commercials

Commercials broadcast on French-language television and posted online from May 16 to June 5 and October 17 to November 6, 2016

Radio Ads

Ads airing on French-language and English-language radio stations from May 16 to June 5, 2016

Helen Bastin

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Transcript : Helen Bastin

David Swift

By clicking on the video, you will change the context of this page.

Transcript : David Swift

The videos and radio ads on this page are provided for consultation purposes only.

2016 Courtesy and Sharing the Road Campaign

“Let’s Share the Road”

TV Commercials

Cornemuse (Bagpipe)

Lit d’eau (Waterbed)

Gant de baseball (Baseball Glove)

Ours (Bear)

Sumo

Geai bleu (Blue Jay)

Radio Ads

Helen Bastin

David Swift