Fatigue at the wheel is one of the leading causes of accidents on Québec roads, along with speeding, alcohol and distraction.
The SAAQ's 2015 campaign – “Stop before fatigue stops you” – aimed to make all Québec drivers aware of the dangers and consequences of driving while tired.
Fatigue was related to 20% of fatal accidents and 23% of all accidents with bodily injury that occurred between 2010 and 2014 in Québec. The only way to stop fatigue is to pull over to rest or to take a nap.
Commercial broadcast on French-language television and posted online from July 6 to August 2, 2015
Fatigue contributes to decreased concentration and affects judgment and reflexes, which impacts your ability to drive.
Ads aired on French- and English-language radio from July 13 to August 2, 2015
Banner posted online from July 6 to August 2, 2015
Print ads published in travel magazines and displayed in restaurants located alongside highways
The videos and radio ads on this page are provided for consultation purposes only.
