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Awareness Campaigns
2015-2016 Winter Driving Campaign
"In winter, slow down and keep a safe distance"
In winter, you must always pay attention to road conditions, which can change quickly and are unpredictable, and adapt your driving based on the various sources of danger.
The 2015-2016 campaign—on the theme “In winter, slow down and keep a safe distance”—aims to make all Québec drivers aware of the importance of adapting their driving during the winter months.
When road or weather conditions are difficult, what drivers find most irritating are people who drive too fast (65% of drivers surveyed) and people who tailgate (63%).
TV Banner
Web Banner
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Radio Ads
In-laws
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Mom's
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Dinner Party
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Work
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Leaflet
New leaflet available in winter 2015-2016
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