Awareness Campaigns

2016 Seat Belt Campaign

“Always buckle up.”

From year to year, around 30% of passenger vehicle occupants (drivers and passengers) who die in accidents were not buckled up.

The 2016 campaign —“Always buckle up.”—aims to remind people to buckle their seat belts at all times. It is a simple act that can save lives in case of an accident.

Forty years ago, on June 1, 1976, the Québec Government adopted a law that made wearing seat belts mandatory for drivers and front-seat passengers in a passenger vehicle. Ever since, thanks to this legislation, police operations and awareness campaigns, it is estimated that seat belts have saved thousands of lives.

Radio Ad

Ad airing on French-language radio stations from June 1 to 19, 2016

Facebook Post

Message posted on Facebook from May 30 to June 19, 2016

Static Window Cling

Awareness Activity

On Wednesday, June 1, the SAAQ and its partners held an awareness activity with Operation Red Nose’s Bouclez-la! rollover simulator to celebrate the 40th anniversary of the law that made wearing seat belts mandatory. 

The activity was open to the general public and took place in Québec City, at the Parc de l’Amérique-Française. It was led by Québec City police officers, a paramedic, a carrier enforcement officer, students from the police technology program at Campus Notre-Dame-de-Foy and a speaker from Operation Red Nose. 


By clicking on the video, you will change the context of this page.

This video clip uses segments of TV commercials from past awareness campaigns to highlight 40 years of mandatory seat belt use in Québec (in French only).

By clicking on the video, you will change the context of this page.

A powerful video featuring the rollover simulator was produced after the awareness activity. After watching this video, no one can doubt the importance of always buckling up.

The videos and radio ads on this page are provided for consultation purposes only.