Each year, approximately 30% of passenger vehicle occupants killed in traffic accidents were not wearing their seat belts. This figure is even higher—41%—for backseat passengers.
The 2017 campaign —“Always buckle up.”—aims to remind people how important it is to always wear a seat belt. It is a simple step that can save lives in case of an accident.
Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident. If all Quebecers buckled up, 35 deaths could be avoided and 85 fewer people would be seriously injured every year.
A poster will be displayed in hundreds of bars and restaurants throughout Québec from March 27 to May 7, 2017. “Attachez-vous, tout le temps” (always buckle up)
The web banners will be displayed on digital media networks and millennial-targeted websites from March 27 to April 23, 2017.
A French-language post will be published on Facebook and run as an ad from March 27 to April 23, 2017.
Drivers are invited to apply “Attachez-vous, tout le temps” (always buckle up) static window clings on the rear windows of their vehicles in order to reinforce social consensus on the importance of always buckling up.
The window clings will be distributed during the joint police and Contrôle routier Québec operation taking place everywhere in Québec from Friday, March 31 to Thursday, April 6, 2017.