Awareness Campaigns

2018 Pedestrian Safety Campaign

“The damage can’t be compared”

This campaign, entitled “The Damage Can’t Be Compared,” reminds both drivers and pedestrians that, in a collision, the damage to a vehicle simply can’t compare to the injuries sustained by a pedestrian.

The ads and online clips aim to demonstrate that pedestrian safety is a responsibility shared by both drivers and pedestrians:

  • Pedestrians are vulnerable, and must therefore watch out for their own safety
  • Drivers must be prudent around pedestrians, because they are vulnerable

Tv commercial and online clip

Commercial broadcast on French-language television from October 1 to 21, 2018, and also posted on YouTube and appearing on online television from October 1 to 28, 2018

Online clip

French-language clip posted on YouTube and appearing on online television from October 1 to 28, 2018

Online and social media

Social media

Short French-language animations posted on social media from October 1 to 14, 2018

Bus shelters

French-language digital sign appearing in bus shelters on the Island of Montreal from October 1 to 28, 2018

Digital sign Piétons, évitez les distractions Digital sign Piétons, soyez visibles Digital sign Piétons, traversez aux intersections

The videos and radio ads on this page are provided for consultation purposes only.