Awareness Campaigns

2010 Young Drivers Campaign – Alcohol

“Be Part of the Solutions”

In 2010, the SAAQ reached out directly to parents by inviting them to discuss responsible behaviour with their teens.

TV commercial

Commercial broadcast on French-language television from May 31 to June 27, 2010

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Faites partie des solutions (Be part of the solutions)

After hearing the doorbell, a man wakes up. He opens the door to see his son, who had forgotten his key, asking for $10 to pay the cab driver.

Transcript : Faites partie des solutions

Radio ad

Ad aired on English-language radio from May 31 to June 27, 2010

Video clips

French-language video clips posted on the Internet

The videos and radio ads on this page are provided for consultation purposes only.