Awareness Campaigns

2010 Young Drivers Campaign – Alcohol

“Be Part of the Solutions”

In 2010, the SAAQ reached out directly to parents by inviting them to discuss responsible behaviour with their teens.

Commercial broadcast on French-language television from May 31 to June 27, 2010

After hearing the doorbell, a man wakes up. He opens the door to see his son, who had forgotten his key, asking for $10 to pay the cab driver.

Ad aired on English-language radio from May 31 to June 27, 2010

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French-language video clips posted on the Internet

The videos and radio ads on this page are provided for consultation purposes only.