Promotion of Services

Why Wait in the Waiting Room?

The campaign “Why wait in the waiting room?” aims to promote our online services to customers so that they can avoid waiting in line at service outlets.

Radio ads

Ad broadcast on traditional and digital English-language radio stations from October 6 to November 13, 2022

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Transcript : Why wait in the waiting room?

Social media and web banners

Variations on the campaign theme “Why wait in the waiting room?” from October 6 to December 9, 2022 online and on social media

A woman is standing in line at the SAAQ. The overprint reads “Waiting here is like waiting at the amusement park. Without the rides. Replace your licence plate online. Don’t wait in the waiting room.”

A woman is sitting in an SAAQ waiting room. The overprint reads “Our chairs are comfortable. For the first 5 minutes. Renew your registration online. Don’t wait in the waiting room.”

A man is sitting in an SAAQ waiting room. The overprint reads “Waiting room. The name says it all. Pay your driver’s licence online. Don’t wait in the waiting room.”

Memes

Drawing of a person experiencing a spiritual awakening with the caption “Me after renewing my driver’s licence online instead of waiting in line at the SAAQ.”

Drawing of a person clutching their chest in pain with the caption “When you’re sitting on a plastic chair at the SAAQ and you realize you could have renewed your permit on your living room couch.”

Last update: April 3, 2023