In line or online
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The “Better Online Than in Line” campaign aims to inform people about the new online appointment booking service so they can avoid having to wait in line outside.
Ad broadcast on English-language traditional and digital radio stations from April 25 to May 22, 2022.
Variations on the campaign theme “En ligne, ça roule” (online and ready to roll) from April 25 to May 22, 2022, posted on the Web and on social media.
Last update: November 7, 2022