President and Chief Executive Officer

Annie Lafond holds degrees in marketing and law from Université Laval and has over 20 years of management experience. Since 2014, she has held positions as vice-president of Beneva and SSQ Assurance in customer service, digital services and marketing. Over the course of her career, Ms. Lafond has also managed major service sector programs in which customer experience is a core focus of their strategies (Ministère de la Santé et des Services sociaux, Desjardins, Industrielle Alliance and CAA-Québec).