Awareness Campaigns

2020 Sharing the Road with Pedestrians Campaign

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“Let a pedestrian cross, Protect an entire Life”

The campaign reminds drivers that they must share the road with pedestrians and protect them, because they are more vulnerable in the event of an accident.

Tv commercial

Commercial broadcast on French-language television and appearing on online television from October 19 to November 15, 2020

Trajet (trip)

Transcript : Trajet (trip)

Radio ad

Ad broadcast on French and English-language radio stations as well as Spotify from October 19 to November 9, 2020

By clicking on the video, you will change the context of this page.

Transcript : Crossing

Social media

Video clip posted on social media from October 19 to November 1, 2020

Passage pour la vie (crosswalk for life)

Transcript : Passage pour la vie (crosswalk for life)

See also
- Courtesy and Sharing the Road
- Pedestrians: What the Law Says