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The campaign reminds drivers that they must share the road with pedestrians and protect them, because they are more vulnerable in the event of an accident.
Commercial broadcast on French-language television and appearing on online television from October 19 to November 15, 2020
Ad broadcast on French and English-language radio stations as well as Spotify from October 19 to November 9, 2020
Video clip posted on social media from October 19 to November 1, 2020