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Awareness Campaigns
2020 Sharing the Road with Pedestrians Campaign
“Let a pedestrian cross, Protect an entire Life”
The campaign reminds drivers that they must share the road with pedestrians and protect them, because they are more vulnerable in the event of an accident.
Tv commercial
Commercial broadcast on French-language television and appearing on online television from October 19 to November 15, 2020
Radio ad
Ad broadcast on French and English-language radio stations as well as Spotify from October 19 to November 9, 2020
Crossing
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Social media
Video clip posted on social media from October 19 to November 1, 2020
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Passage pour la vie