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Awareness Campaigns
2014 Seat Belt Campaign
“Buckle Up. Stay Alive.”
Wearing a seat belt reduces by half the risk of being seriously injured or killed in an accident. The 2014 campaign – on the theme “Buckle Up. Stay Alive” – mainly targeted men aged 16 to 34.
Radio ads
Ads aired on French- and English-language radio from May 19 to June 8, 2014
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Blind
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Paralysé
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Paralysed
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Sœur
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Sister
Press release
Campagne de sensibilisation sur la ceinture de sécurité « Attachez votre ceinture. Continuez votre vie. » (in French only)
“Buckle Up, Even at Night.”
Web banner
Banner posted on some 20 Web sites from November 3 to 30, 2014
The videos and radio ads on this page are provided for consultation purposes only.