Awareness Campaigns

2013 Drugs and Driving Campaign

« Drugs at the wheel can be detected »

The first SAAQ drugs and driving awareness campaign – on the theme “Drugs at the wheel can be detected” – focused primarily on the issue of driving under the influence of cannabis. 

The campaign also included a drinking and driving component.

Drug-impaired driving is a criminal offence. The penalties are the same as for drinking and driving: a fine, driver's licence revocation, a criminal record and a prison sentence.

Web banner

Banner posted online from June 10 to July 21, 2013

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Roll the joint

Poster

French-language poster put up in bars and restaurants from June 10 to July 21, 2013

French-language cannabis at the wheel awareness poster that reads «Le cannabis au volant est détectable», showing a car-shaped ashtray holding a lit joint, under a police car-shaped smoke detector

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