The 2012 campaign – “Buckle up. Stay alive” – included a Web banner and posters to raise awareness about the effectiveness of wearing a seat belt in the event of an accident. The campaign mainly targeted youth aged 16 to 24.
Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident.
French-language banner posted online from August 20 to September 23, 2012
French-language posters put up in bars and restaurants from August 27 to September 23, 2012
The videos and radio ads on this page are provided for consultation purposes only.