Awareness Campaigns

2012 Seat Belt Campaign

“Buckle up. Stay alive.”

The 2012 campaign – “Buckle up. Stay alive” – included a Web banner and posters to raise awareness about the effectiveness of wearing a seat belt in the event of an accident. The campaign mainly targeted youth aged 16 to 24.

Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident.

Web banner

French-language banner posted online from August 20 to September 23, 2012

By clicking on the video, you will change the context of this page.

Attache ta ceinture. Continue ta vie. (Buckle up. Stay alive.)


French-language posters put up in bars and restaurants from August 27 to September 23, 2012

The videos and radio ads on this page are provided for consultation purposes only.