Attache ta ceinture. Continue ta vie. (Buckle up. Stay alive.)
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Awareness Campaigns
2012 Seat Belt Campaign
“Buckle up. Stay alive.”
The 2012 campaign – “Buckle up. Stay alive” – included a Web banner and posters to raise awareness about the effectiveness of wearing a seat belt in the event of an accident. The campaign mainly targeted youth aged 16 to 24.
Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident.
Web banner
French-language banner posted online from August 20 to September 23, 2012
Posters
French-language posters put up in bars and restaurants from August 27 to September 23, 2012
The videos and radio ads on this page are provided for consultation purposes only.