The 2012 Campaign – “Fatigue. The 3rd Leading Cause of Death on Our Roads” – aimed to raise Québec drivers' awareness about the dangers and consequences of fatigue-impaired driving.
The campaign was carried out during the summer, because it is the season of long drives that result in fatigue and drowsiness on the road.
Commercial broadcast on French-language television and posted online from July 9 to August 19, 2012
The message features a type of accident specific to fatigue: A driver alone in his car at night, nodding off but not stopping to rest.
Ads aired on French- and English-language radio from July 23 to August 19, 2012
French-language banner posted on the MétéoMédia Web site from December 19, 2012 to January 8, 2013
French-language poster put up in restaurants from July 2 to August 12, 2012
The videos and radio ads on this page are provided for consultation purposes only.
