Letting someone else go first will make your day! To demonstrate the benefits of sharing the road, the SAAQ continued its awareness campaign promoting courteous driving in 2009.
In 2009, the courtesy and sharing the road campaign continued with 2 TV ads and a radio promo produced with Astral Media for Rock Détente stations in Québec.
The first campaign, conducted in 2008, was a success: 95% of respondents indicated that the ads got them thinking about courtesy and sharing the road.
Broadcast on French-language television from June 22 to July 19, 2009
Transcript : Laissez passer un véhicule lourd et... un automobiliste
The videos and radio ads on this page are provided for consultation purposes only.
