2008 Seat Belt Campaign

“Always... buckle up!”

Whether you're a driver or a passenger, everyone needs to buckle up.

The 2008 awareness campaign emphasized the importance of always wearing a seat belt.

An impact at only 50 km/h is the same as falling from the top of a 4-storey building.

Commercial broadcast on French-language television from September 15 to October 12, 2008

The message to anyone who rides in a motor vehicle was clear: Always buckle up!

Ad aired on English-language radio from September 15 to October 12, 2008

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