Whether you're a driver or a passenger, everyone needs to buckle up.
The 2008 awareness campaign emphasized the importance of always wearing a seat belt.
An impact at only 50 km/h is the same as falling from the top of a 4-storey building.
Commercial broadcast on French-language television from September 15 to October 12, 2008
Ad aired on English-language radio from September 15 to October 12, 2008
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