In 2006, the speeding campaign focused on the stress and impatience that people experience in everyday life and that often continue after they get behind the wheel. All too often, they affect the way we drive and make us speed.
Commercials broadcast on the main French-language television networks from June 19 to July 9 and August 7 to 27, 2006.
The commercial depicts a man who is stressed out from work. Stress on the road could lead to an accident and kill someone.
The commercial depicts two women who can’t wait to go camping. Impatience on the road could lead to an accident and injure someone.
Ads aired on French- and English-language radio stations in Québec from July 10 to August 6, 2006
The videos and radio ads on this page are provided for consultation purposes only.
