From now until mid-June, the SAAQ is launching various initiatives to promote the use of its online services. The spring SAAQclic campaign will focus on three key services: taking a vehicle out of storage, transferring ownership of a vehicle, and replacing a lost or stolen driver’s licence.
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From April 20 to May 17, a campaign aimed at drivers of seasonal vehicles will promote SAAQclic as the easiest, most practical way to take a vehicle out of storage. The campaign will feature our content partners (François Charron, CAA-Québec) and targeted digital ads.
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From April 27 to June 21, a campaign will highlight the advantages of transferring ownership of a vehicle between individuals using SAAQclic and show users how simple the operation can be. The key message is: “To transfer ownership of a vehicle, it makes sense to use SAAQclic.”
This message will be shared as online radio ads, web banners and through content partners (24 heures, Ça tient la route podcast, Salut Bonjour).
In French only
From May 18 to June 14, short 15-second videos will be shared on YouTube, TikTok and various other websites to promote the online service to request a replacement driver’s licence and encourage the use of this service.
Last update: June 9, 2026
