Faim (Hungry)
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Awareness Campaigns
2025 Impaired Driving Campaign
“No drinking and driving”
“No drugs and driving”
The 2025 Impaired Driving campaign reminds drivers that it is important to not drive after drinking or taking drugs, because the risks of such behaviour are enormous not just for the impaired driver, but for everyone around them.
Safe alternatives to impaired driving
- Public transit
- Taxi, Uber, etc.
- Drive-home services
- Sleeping over
- Designated driver
Video ads
Message shared online from November 10 to December 21, 2025.
Le jeu (the game)
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Message broadcast on French-language TV and online from November 17 to December 21, 2025.
Radio ad
Public service announcement broadcast on French-language radio stations and online from November 17 to December 21, 2025.
Juste (fair)
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Posters
Posters in select bars and restaurants from November 10 to December 21, 2025
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