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Awareness Campaigns
2024 Impaired Driving – Partnership with Radio-Canada’s Olympic Games Broadcast
“Don’t drink or take drugs and drive.”
This campaign is featured on Radio-Canada’s broadcast of the 2024 Olympic Games in Paris. From July 26 to August 11, public service announcements on alcohol- or drug-impaired driving will be broadcast at different times, including the opening and closing ceremonies.
TELEVISION ADS
Ads broadcast on Radio-Canada and RDS and posted online and on social media.
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Drugs
LE PANEL SPONSOR
The SAAQ is sponsoring the Le panel segment of Radio-Canada’s Olympic Games coverage. The segment presents a daily analysis of the competitions taking place from July 26 to August 11, 2024.