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Radio ad
Ad broadcast on French-language radio stations and online from December 5, 2022 to January 1, 2023
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Awareness Campaigns
Impaired Driving 2022 – End-of-Year Campaign
“If you drink, don’t drive!”
The 2022 Impaired Driving campaign reminds drivers that even in moderation, drinking and driving is a dangerous combination. If you have been drinking, make sure you get home safely by having an alternative to getting behind the wheel.
Alternative solutions
- Public transit
- Taxi, Uber or other rideshare services
- Drive-home services
- Designated driver
- Sleeping over
TV commercial
Commercial broadcast on French-language television and Web TV from December 5, 2022 to January 1, 2023