Awareness Campaigns

2023 Distraction

« Keep Your Mind on the Road »

The 2023 Distraction campaign – “Keep Your Mind on the Road” – aims to raise awareness among drivers of the importance of staying focused on the road. Many sources of distraction can divert a driver’s attention from the road and interfere with driving. These sources may be inside or outside the vehicle, or internal or external to the driver. When drivers are distracted, it is much more difficult for them to avoid an obstacle or react appropriately to something unexpected. Driver distraction can have serious consequences.  

TV commercial

Message broadcast on French-language television and Web TV from September 18 to October 15, 2023

Radio ad

Ad broadcast on traditional and digital French-language radio from September 18 to October 15, 2023


Posters displayed in certain bars and restaurants from September 18 to October 15, 2023

Social media

Ads posted on Facebook as of September 18, 2023