This campaign aims to remind drivers and passengers of the importance of always wearing their seat belt. No matter the type of road or the length of the trip, there’s always a risk. Anything can happen.
Every year on average, nearly one third of those who are killed in a traffic accident were not wearing their seat belts. If everyone in a vehicle were to buckle up, 25 fewer people would die each year, and 60 fewer people would be left with serious injuries. Whether you’re in the driver’s seat or the passenger seat, always buckle up.
Video
French-language video posted online and on social media from February 3 to March 9, 2025.
