Commercials broadcast on French-language television and web TV from September 2 to 29, 2024.
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Awareness Campaigns
2024 Speeding Campaign
“Respecting the speed limit should be only natural”
The 2024 speeding campaign aims to raise driver awareness of the importance of respecting the speed limit in residential areas and school zones.
Although often downplayed, going over the speed limit even only by a little can have serious consequences, especially in areas where vulnerable road users are also present.
TV Commercials
Racaille (Riffraff)
Surprise (Surprise)
Radio ad
Ad aired on digital radio from September 2 to 29, 2024.
Appel 9-1-1 (9-1-1 Call)
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Publicity stunt
Publicity stunt streamed on Twitch to raise driver awareness of respecting the speed limit.
Video games often trivialize and even encourage speeding. This stunt was created to generate discussion on the importance of respecting the speed limit in the real world.
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À basse vitesse (Low speed)
Video also posted on YouTube and Facebook from September 2 to 29.
Sponsorship
The SAAQ presents “The Fastest Formula 1 Grand Prix Lap.” This sponsorship highlights the fact that the road is no place for speeding.
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