Société de l'assurance automobile du Québec
Société de l'assurance automobile du Québec
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Awareness Campaigns

2024 Fatigue Campaign

Don’t drive dead tired. Stop before fatigue stops you.

This campaign aims to remind drivers that fatigue affects their ability to drive and can cause accidents. That’s why you need to take breaks during long trips and stop, at the first sign of fatigue, to take a nap or change drivers.

Never wait until you nod off. Fatigue starts long beforehand with these telltale signs:

  • frequent yawning
  • tired or itchy eyes
  • difficulty concentrating and staying alert
  • slower reaction times
  • irritability, aggressiveness or agitation
  • erratic or disorganized thoughts
  • trouble interpreting your surroundings (for example, you think you see a shadow on the road)
  • difficulty maintaining a constant speed and trajectory

Video clip

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Zombies

Video posted online and on social media from June 17 to July 14, 2024.

Transcript : Zombies

Radio ad

Ad aired on the radio and on Spotify from June 17 to July 14, 2024.

Interactive ad

Interactive ad published in La Presse + news app on June 22 and July 6, 2024.

See also : Driver Fatigue - SAAQ (gouv.qc.ca)