This awareness campaign aims to remind drivers that fatigue affects their ability to drive and can lead to accidents. Whether it is caused by a lack of sleep or by prolonged periods of intense concentration, fatigue lowers a driver’s vigilance.
Driver fatigue can manifest itself in different ways. Your ability to drive is already affected when the following signs appear:
French-language video clip posted on Facebook and broadcast on Web TV from June 19 to July 16, 2023
Video clip broadcast on French-language television and Web TV from February 13 to March 19, 2023
Message diffusé à la radio traditionnelle du 26 juin au 16 juillet 2023 et sur Spotify du 19 juin au 16 juillet 2023.
Affichage dans les stations-service et les dépanneurs près des autoroutes du 3 au 30 juillet 2023.
The videos and radio ads on this page are provided for consultation purposes only.
