Half measure
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“Don’t drink and drive!”
Awareness Campaigns
2022 Impaired Driving Summer Campaign
“Don’t drink and drive!”
“No drugs and driving”
This campaign reminds drivers that driving a vehicle after having drunk alcohol or taken drugs, even in small amounts, is a risky behaviour that can have serious consequences. It also aims to explain that there are many alternative solutions for getting home safely.
Alternative solutions to driving while impaired
- Public transit
- Taxi, Uber or other rideshare services
- Drive-home services
- Designated driver
- Sleeping over
The best solution is to never drive after having drunk alcohol or taken drugs, even in small amounts.
Radio ad
Ad broadcast on French- and English-language traditional and digital radio stations from June 20 to July 17, 2022
Video clip
French-language video clip posted on Facebook from June 22 or July 17, 2022
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No 420 (No. 420)
Social media
Memes posted on Facebook starting on June 20, 2022
Arbre de décision (decision tree)
Rester à coucher (sleeping over)
Comparaison (comparison)
Alliance
The videos and radio ads on this page are provided for consultation purposes only.