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“Don’t drink and drive!”
Awareness Campaigns
2022 Impaired Driving Summer Campaign
“Don’t drink and drive!”
“No drugs and driving”
This campaign reminds drivers that driving a vehicle after having drunk alcohol or taken drugs, even in small amounts, is a risky behaviour that can have serious consequences. It also aims to explain that there are many alternative solutions for getting home safely.
Alternative solutions to driving while impaired
- Public transit
- Taxi, Uber or other rideshare services
- Drive-home services
- Designated driver
- Sleeping over
The best solution is to never drive after having drunk alcohol or taken drugs, even in small amounts.
Radio ad
Ad broadcast on French- and English-language traditional and digital radio stations from June 20 to July 17, 2022
Video clip
French-language video clip posted on Facebook from June 22 or July 17, 2022
No 420 (No. 420)
Social media
Memes posted on Facebook starting on June 20, 2022
Arbre de décision (decision tree)
Rester à coucher (sleeping over)
Comparaison (comparison)
Alliance
The videos and radio ads on this page are provided for consultation purposes only.