Half measure
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This campaign reminds drivers that driving a vehicle after having drunk alcohol or taken drugs, even in small amounts, is a risky behaviour that can have serious consequences. It also aims to explain that there are many alternative solutions for getting home safely.
The best solution is to never drive after having drunk alcohol or taken drugs, even in small amounts.
Ad broadcast on French- and English-language traditional and digital radio stations from June 20 to July 17, 2022
French-language video clip posted on Facebook from June 22 or July 17, 2022
Memes posted on Facebook starting on June 20, 2022
The videos and radio ads on this page are provided for consultation purposes only.