The campaign aims to remind all road users that looking out for each other is important and that everyone has a role to play in avoiding accidents. On the road, whether we are motorists, motorcyclists, cyclists or pedestrians, we must take care and keep an eye out for others and protect them. On the road, we are all part of the same family.
Broadcast on French- and English-language radio stations, as well as Spotify, from May 10 to June 6, 2021
The videos and radio ads on this page are provided for consultation purposes only.