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The campaign aims to remind all road users that looking out for each other is important and that everyone has a role to play in avoiding accidents. On the road, regardless of how we get around, we must take care and keep an eye out for others and protect them. On the road, we are all part of the same family.
Commercial broadcast on French-language television and Web TV from October 18 to November 14, 2021
Gif and memes posted on Facebook from October 18 to November 14, 2021
Broadcast on French- and English-language radio stations, as well as Spotify, from May 10 to June 6, 2021
The Société de l’assurance automobile du Québec is partnering with the television series Discussions avec mes parents to broadcast three 30 second video clips from November 1 to December 13, 2021 on Radio-Canada. One of the three clips is about sharing the road.
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