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Awareness Campaigns
Sharing the Road 2021
On the Road, Keep an Eye Out for Each Other
The campaign aims to remind all road users that looking out for each other is important and that everyone has a role to play in avoiding accidents. On the road, regardless of how we get around, we must take care and keep an eye out for others and protect them. On the road, we are all part of the same family.
TV commercial
Commercial broadcast on French-language television and Web TV from October 18 to November 14, 2021
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Soeurs (sisters)
Social Media
Gif and memes posted on Facebook from October 18 to November 14, 2021
Radio ad
Broadcast on French- and English-language radio stations, as well as Spotify, from May 10 to June 6, 2021
Sunroof
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Looks
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Special collaboration with Discussions avec mes parents
The Société de l’assurance automobile du Québec is partnering with the television series Discussions avec mes parents to broadcast three 30 second video clips from November 1 to December 13, 2021 on Radio-Canada. One of the three clips is about sharing the road.
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Partage de la route
The videos and radio ads on this page are provided for consultation purposes only.