The campaign reminds drivers that fatigue can result in accidents and encourages them to stop if they are tired at the wheel. Whether it’s due to not getting enough sleep, or prolonged periods of intense concentration, fatigue lowers a driver’s vigilance.
French-language message shared on Web TV and Facebook from November 15 to December 5, 2021
French-language message shared on Web TV and Facebook from July 5 to 25, 2021
French-language gifs shared on Facebook from November 15 to December 5, 2021
French-language gifs shared on Facebook from July 5 to 25, 2021
Arrêtez-vous avant que la fatigue ne vous arrête… Ou un arbre… Un poteau…
Ce choix facile vous est offert par la fatigue au volant!
Articles shared in the Journal de Montréal and in Salut, Bonjour and Coup de pouce starting on July 5, 2021
The Société de l’assurance automobile du Québec is partnering with the television series Discussions avec mes parents to broadcast three 30 second video clips from November 1 to December 13, 2021 on Radio-Canada. One of the three clips is about fatigue.
The videos and radio ads on this page are provided for consultation purposes only.
