The 2021 Distraction campaign – “Behind the Wheel, Think About Driving” – is intended for all drivers and aims to raise awareness about the importance of staying focused on the road, because driving a vehicle is a complex task that requires undivided attention. Drivers should avoid all sources of distraction, including mental distraction, that could divert their attention and interfere with driving.
Ad aired on online radio stations from March 1 to 28, 2021, and on the radio from August 30 to September 26, 2021
Commercial broadcast on French-language television and Web TV from August 30 to October 3, 2021
French-language video clip posted on Facebook from September 13 to October 10, 2021
French-language clips aired on Web TV and on YouTube from March 1 to March 28, 2021
The Société de l’assurance automobile du Québec is partnering with the television series Discussions avec mes parents to broadcast three 30 second video clips from November 1 to December 13, 2021 on Radio-Canada. One of the three clips is about driver distraction.
The videos and radio ads on this page are provided for consultation purposes only.