Awareness Campaigns

2020 Winter Driving Campaign

"Adapt your driving. Slow down and keep a safe distance."

The 2020 campaign—whose theme is “Adapt your driving. Slow down and keep a safe distance.”—encourages drivers to adapt their driving and reminds them that slowing down and keeping a safe distance are good habits to develop and practice at all times because weather and road conditions can change quickly.

Be careful, winter can catch you by surprise!

In winter, weather and road conditions can change quickly, be difficult and catch you off guard—for example, when there is black ice on the roadway. When it is nice out, drivers sometimes tend to drive faster, thereby increasing their risk of being involved in an accident. It’s therefore important to drive carefully at all times.

Tv commercial

Commercial broadcast on French-language television and Web TV from January 13 to February 9, 2020

Radio ad

Radio ad broadcast on French- and English-language radio from January 13 to February 9, 2020

Social media

French-language clip posted on Facebook from January 27 to February 16, 2020

Web Banner

Banner posted online from January 13 to March 1, 2020

Ralentissez, gardez vos distances banner.


New leaflet available in winter 2020

In winter, adapt your driving leaflet

The videos and radio ads on this page are provided for consultation purposes only.