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Awareness Campaigns
2020 Winter Driving Campaign
"Adapt your driving. Slow down and keep a safe distance."
The 2020 campaign—whose theme is “Adapt your driving. Slow down and keep a safe distance.”—encourages drivers to adapt their driving and reminds them that slowing down and keeping a safe distance are good habits to develop and practice at all times because weather and road conditions can change quickly.
Be careful, winter can catch you by surprise!
In winter, weather and road conditions can change quickly, be difficult and catch you off guard—for example, when there is black ice on the roadway. When it is nice out, drivers sometimes tend to drive faster, thereby increasing their risk of being involved in an accident. It’s therefore important to drive carefully at all times.
Tv commercial
Commercial broadcast on French-language television and Web TV from January 13 to February 9, 2020
Radio ad
Radio ad broadcast on French- and English-language radio from January 13 to February 9, 2020
Winter driving
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Social media
French-language clip posted on Facebook from January 27 to February 16, 2020
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Pi et Ton conduite hivernale (Pi and Ton—two characters whose names form a pun on the French word for pedestrian—and winter driving)
Web Banner
Banner posted online from January 13 to March 1, 2020
Leaflet
New leaflet available in winter 2020
The videos and radio ads on this page are provided for consultation purposes only.