Awareness Campaigns

2019 Pedestrian Safety Campaign

Publicity stunt

Stunt ad to raise pedestrian safety awareness on October 16, 2019 in Montréal

The 2019 Pedestrian Safety campaign reminds both drivers and pedestrians of the importance of:

  • making eye contact at crosswalks
  • yielding the right-of-way to pedestrians at crosswalks
  • crossing the street at crosswalks

Tv commercials

Commercials broadcast on French-language television and appearing on online television from October 7 to November 3, 2019

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Regard (look)

Transcript : Regard

Social media

Video clips posted online and on social media from October 7 to November 3, 2019

Radio ads

Ads broadcast on podcasts and on Spotify from October 14 to November 3, 2019


Posters in Montréal metro stations and Québec bus shelters from October 7 to November 3, 2019

 Poster Les passages vous protègent. Utilisez-les.

The videos and radio ads on this page are provided for consultation purposes only.