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Awareness Campaigns
2019 Pedestrian Safety Campaign
2019 Pedestrian Safety campaign
The 2019 Pedestrian Safety campaign reminds both drivers and pedestrians of the importance of:
- making eye contact at crosswalks
- yielding the right-of-way to pedestrians at crosswalks
- crossing the street at crosswalks
Tv commercials
Commercials broadcast on French-language television and appearing on online television from October 7 to November 3, 2019
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Regard (look)
Social media
Video clips posted online and on social media from October 7 to November 3, 2019
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Pi et Ton – Visibilité (visibility)
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Pi et Ton – Distraction (distraction)
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Pi et Ton – Passages pour piétons
Pi et Ton – Passages pour piétons
(pedestrian crosswalks)
Radio ads
Ads broadcast on podcasts and on Spotify from October 14 to November 3, 2019
Segment publicitaire (radio ads)
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Passage pour piétons (pedestrian crosswalks)
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Posters
Posters in Montréal metro stations and Québec bus shelters from October 7 to November 3, 2019
Publicity stunt
Stunt ad to raise pedestrian safety awareness on October 16, 2019 in Montréal
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Passage pour piétons (pedestrian crosswalk)
The videos and radio ads on this page are provided for consultation purposes only.