Awareness Campaigns

2019 Impaired Driving Campaign

“Alcohol or drugs at the wheel, same deal”

The 2019 campaign – “Alcohol or drugs at the wheel, same deal” – aims to remind people that driving while impaired, either by alcohol or drugs, is a criminal offence, and that the consequences are the same.

Although cannabis is legal, driving under the influence of cannabis is prohibited. As is the case for alcohol, the consequences can be severe (accident, arrest, licence revocation, criminal record, fine, vehicle seizure and impoundment, etc.).

TV Commercials

Commercials broadcast on French-language television and posted online and on social media from November 18 to December 29, 2019

Video clips

Video clips posted on social media from November 18 to December 29, 2019

Radio Ad

Ad broadcast on English-language radio stations from November 18 to December 22, 2019


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