Awareness Campaigns

2019 Cyclists Campaign

“Room to Ride”

The 2019 campaign – "Room to Ride" – aims to remind road vehicle drivers of the distance required to safely pass a cyclist. It also encourages cyclists and drivers to co-exist in harmony.


French-language panels placed on the outside of Montréal city buses from June 17 to July 7, 2019.

Panel Dépassement réglementaire d’un cycliste


French-language illustrations posted on Facebook from June 27 to July 10, 2019.

112 « likes », 8 nouveaux abonnés… 1 accident.
(112 likes, 8 new followers… 1 accident.)

Illustration of a cyclist and a motorist who are both holding selfie sticks with phones mounted at the end. It is written: 112 likes, 8 new followers… 1 accident.


Si seulement les portières… avaient des coussins gonflables.
(if only car doors… had airbags.)

Illustration of a cyclist colliding with a car door that has been opened by a driver. It is written: If only car doors… had airbags.


On n’est jamais trop visible.
(you can never be too visible.)

Illustration of a cyclist wearing, in an exaggerated manner, different kinds of lights on his helmet and clothing. A car is driving behind the cyclist. It is written: You can never be too visible.

Video clip

French-language clip posted on Facebook on September 23, 2019

The videos and radio ads on this page are provided for consultation purposes only.