Awareness Campaigns

2017 Speeding Campaign

"The Effects of Speeding"

In 2017, the SAAQ launches a travelling virtual reality campaign to make drivers aware of the risks of speeding.

The SAAQ’s 2017 campaign "The Effects of Speeding" uses an immersive experience to demonstrate the physical effects of speeding, including braking distance and the force of impact.

The laws of physics apply to everyone, even to an excellent driver in a high-performance vehicle. The faster you drive, the greater the risk of an accident and the more severe that accident is likely to be.

Calendar of events

On-site campaign activities will take place during the summer of 2017 in several Québec regions. The SAAQ will participate in the following events:

Event	City	Dates
Montréal Grand Prix	Montréal	June 8 to 11, 2017
Festival d’été de Québec	Québec	July 14 to 16, 2017
Grandes Fêtes Telus	Rimouski	July 21 to 23, 2017
Festivent	Lévis	August 3 and 4, 2017
Vélirium	Québec	August 5 and 6, 2017
Festival international des rythmes du monde de Saguenay	Saguenay	August 10 to 12, 2017
International de montgolfières de Saint-Jean-sur-Richelieu	Saint-Jean-sur-Richelieu	August 18 to 20, 2017
Festival de la poutine	Drummondville	August 25 to 27, 2017
Festival Western de St-Tite	Saint-Tite	September 8 to 10, 2017