Awareness Campaigns

2017 Speeding Campaign

"The Effects of Speeding"

In 2017, the SAAQ launches a travelling virtual reality campaign to make drivers aware of the risks of speeding. 

The SAAQ’s 2017 campaign "The Effects of Speeding" uses an immersive experience to demonstrate the physical effects of speeding, including braking distance and the force of impact.

The laws of physics apply to everyone, even to an excellent driver in a high-performance vehicle. The faster you drive, the greater the risk of an accident and the more severe that accident is likely to be.

Calendar of events

On-site campaign activities will take place during the summer of 2017 in several Québec regions. The SAAQ will participate in the following events: 


Montréal Grand Prix MontréalJune 8 to 11, 2017
Festival d’été de QuébecQuébecJuly 14 to 16, 2017
Grandes Fêtes TelusRimouskiJuly 21 to 23, 2017 
FestiventLévisAugust 3 and 4, 2017
VéliriumQuébecAugust 5 and 6, 2017
Festival international des rythmes du monde de SaguenaySaguenayAugust 10 to 12, 2017
International de montgolfières de Saint-Jean-sur-RichelieuSaint-Jean-sur-RichelieuAugust 18 to 20, 2017
Festival de la poutineDrummondvilleAugust 25 to 27, 2017 
Festival Western de St-TiteSaint-TiteSeptember 8 to 10, 2017 

Video clip

Animated GIFs

Short French-language animated clips posted on Facebook during the campaign.

The videos and radio ads on this page are provided for consultation purposes only.