Awareness Campaigns

2017 Drinking and Driving Campaign – Montréal Canadiens

« We care about our fans »

In 2017, the SAAQ is teaming up with the Montréal Canadiens to remind people not to drive while impaired and to speak up to prevent loved ones from doing so.

TV commercial

French-language message broadcast during certain games on the Réseau des sports (RDS), at the Centre Bell and on social media from October 10 to December 28, 2017.

On tient à nos partisans (we care about our fans)

Transcript : On tient à nos partisans (we care about our fans)

Radio ad

Ad broadcast during certain games on English- and French-language Cogeco network stations from October 10 to December 30, 2017.

By clicking on the video, you will change the context of this page.

Transcript : Determined

Virtual displays

Ads overlain on the board glass during certain games on RDS and TSN (French- and English-language broadcasts) from October 24, 2017 to January 19, 2018.