Rebours (backward)
By clicking on the video, you will change the context of this page.
Back to
« Awareness Campaigns »
Awareness Campaigns
2016 Speeding Campaign
“You’ll Have a Whole Life on your Conscience”
In 2016, the awareness campaign on speeding focuses on a driver’s sense of guilt after hitting someone. It’s too late to go back.
While this campaign is directed at all drivers, it targets in particular men between the ages of 25 and 44. The goal is to encourage them to slow down and reduce the risk of accidents.
5 km/h slower can make a big difference!
According to some studies, reducing the average traffic speed by 5 km/h would decrease the number of accidents by 15% per year.
TV Commercial
Commercial broadcast on French-language television and posted online from June 6 to July 3, 2016.
Radio Ad
Ad airing on English-language radio stations from June 6 to 26, 2016.
Emma
By clicking on the video, you will change the context of this page.
Internet Ad and Facebook Posts
An Internet ad and messages posted on Facebook from June 6 to July 3, 2016.
By clicking on the video, you will change the context of this page.
Facebook
By clicking on the video, you will change the context of this page.
Fête
By clicking on the video, you will change the context of this page.
Rendez-vous
By clicking on the video, you will change the context of this page.
Vitesse
The videos and radio ads on this page are provided for consultation purposes only.