In 2015, the SAAQ marked the start of the cycling season with a major campaign to encourage drivers and cyclists to respect each other and to share the road safely.
The goal of the 2015 campaign – on the theme “Let's respect one another” – was to make drivers and cyclists aware of the importance of watching out for each other. More specifically, drivers were encouraged to make more room for cyclists on the road, to look before opening car doors and, like cyclists, be cautious at intersections. Cyclists were also encouraged to stay away from heavy vehicle blind spots.
92% of Quebecers think that sharing the road between motorists and cyclists is a road safety issue of particular concern.
Commercial broadcast on the main French-language networks and posted online from May 4 to 31 and August 24 to September 13, 2015
The scene depicts a driver who invites a cyclist to a number of activities.
Ads aired on French- and English-language radio from May 4 to 24, 2015
French-language video clips posted online
Banner posted online from May 4 to 31, 2015
The videos and radio ads on this page are provided for consultation purposes only.
