The 2014 campaign – “Pedestrians aren't protected like cars, and have no chance against one” – aimed to improve the safety of pedestrians at intersections.
If pedestrians must follow the rules about crossing at intersections, drivers must also be vigilant and courteous.
In 2013, 55% of pedestrians involved in an accident were injured or killed at an intersection.
Commercial broadcast on French-language television from October 13 to November 9, 2014
The scene shows the red hand of a pedestrian signal in an operating room, then a physical rehabilitation room, then a cemetery. The commercial then depicts a man waiting for the pedestrian light to display before crossing an intersection.
Ads aired on French- and English-language radio from October 13 to November 2, 2014
In order to make drivers more aware of how vulnerable pedestrians are, a coffin displaying the message “Contre un véhicule, un piéton n'a aucune chance. Faites attention” (A pedestrian has no chance against a car. Be careful) was paraded across busy intersections in Québec and Montréal.
The videos and radio ads on this page are provided for consultation purposes only.
